My sister-in-law recommended this to prevent stretch marks in my pregnancy. (currently at 20 weeks without any stretch marks). However my fiance tells me it smells like "a black stripper" . I don't care for the smell either, but don't mind it the way he does. It is quite strong and overwhelms with any other scents I'm wearing until it dries. BUT It seems to be working (so far....) and I'll continue to use it, only because it was the only lotion that stops my belly from itching. It is thick, but absorbs fairly fast, and is available anywhere.