Just tried this... My hair is so soft and silky! My winter tangles have disappeared. My hair is fine, fairly long, past my shoulder, with highlites, so it's prone to breaking and looking dry. This product gives me smoothness and shine

On a whim I ordered a beauty box and this was one of the products in it. Two things happened; I’m hooked on beauty boxes now, and I can’t live without this product. I have fine, color treated, shoulder length hair and it's a constant struggle to keep my ends smooth and healthy looking. I apply this to my damp hair (one pump is all I need for my length) before I blow dry, and it leaves my hair silky smooth, shiny, manageable, and healthy looking. It has a nice light scent, not overpowering, the formula is lightweight and feels silky to the touch and does not weigh my fine hair down. It’s easily absorbed into the hair without leaving any sticky residue. This is a quality drugstore product. RECOMMENDED!

I received this product in the fall FLARE BEAUTY BOX and am surprised at how much I love it. It smells great, makes my hair super soft and shiny, and doesn't weigh it down (even though my hair is super fine). This is a drugstore brand product that actually does what it says it should. Highly recommended!

It works great and it is not sticky or tacky. It keeps my fizzes under control and works well if I curl my hair for looser curls. I would definitely recommend it to family and friends that it is a great product. I love it! :)

This is a truly remarkable product. I had to go to a party and my hair was flat and unmanageable. When I put on a dab of the BB Cream my hair seemed to get so much body and shine. I could not believe the difference it made with my hair. It was not greasy or sticky at all.

Love this stuff!!! Made my hair look and smell amazing!!

I can't comment on the price as I received this cream as a sample, but I am 100% buying this again when it runs out. You can add this product to dry or damp hair. I've only used it on damp hair and then blow dried / styled. I have straight yet frizzy hair and there's a huge difference in just drying my hair in the regular fashion. It actually dries straight with very little friz. Using a flat iron on my hair is a much quicker process now as it straightens beautifully with very little effort AND it stays straight for much longer. But the biggest thing I love right now is I have ZERO static in my hair!! This time of year is especially brutal with the onset of cold weather, but I literally have no static. I LOVE this product, if only for that reason!

Pantene's BB hair creme promises to to soften, repair damaged hair and get rid of frizz. I was initially skeptic when I tried this product as I felt it made my hair flat. But by the next day I was impressed at how my hair was soft, shiny and frizz-free. It made my hair feel really healthy.
The key is not to use too much of the product on the hair - just a pea amount. It also smells great!

This cream is works wonders and I can't believe it is from Pantene. It is so affordable for everyday use.

I recently tried the new Pantene Ultimate 10 BlackBerry cream and found that it did not work very well for my hair. I do have long curly hair that has been colored and thought this would help my hair with extra conditioning. It did not work at all my hair felt dry and the end result was if I never used anything g in my hair. Not impressed at all with this.