CONS: very average
PROS: smells nice
This is definitely not an ultimate anything, very average effectiveness. It adds a bit of softness a bit of smoothing but that's about it. I can think of other products for better prices that are significantly more effective.

I have tried this BB Creme and after several uses I can now say it has not had much positive effect on my hair. I feel like the more often I use it the more product residue builds up over time leaving my hair to feel weighed down and less flow. However maybe it is due to my hair type as I have the type of hair that gets oily the next day after a wash.

This cream smells great and it works fine as an after styling cream to smooth out any minor flyaways but that's about it.
I didn't find it to be helpful in repairing the damage on my hair, didn't make it any softer and it doesn't protect from heat damage.
It also squirts out of the bottle with crazy force and goes everywhere when you just press the top lightly.

Sadly, this is a major miss and I don't recommend it at all.

I bought Pentene Ultimate 10 BB Creme when Fall hit and I noticed my long (past shoulder length) hair was getting too frizzy for my liking. My hair is very thick and straight with a little bit of natural wave past my ears. I have dandruff (very dry scalp) and my hair will get oily if I don't wash it every 3 days.

I can't comment on anything to do with actually styling my hair and using this product, or even when it comes to combining it with blow drying as I do not blow dry my hair.

One major thing I don't like is how this product isn't the least bit natural. The price is also a bit steep, but one bottle will last you a very long time if you use it the way I do. I use about a dollar size amount to cover my entire hair and I only really do it for special occasions.

I'm not too fond of the smell, but it thankfully becomes more faint as time goes on.

I do find that it leaves my hair looking just a little bit more shiny (my hair is pretty naturally shiny as is), but more importantly it does the job of smoothing the majority of my fly-away hairs.

As to the advertised benefit of repairing damage, that is simply impossible for a hair car product to do. The only thing that fixes damage is a hair cut.

But even with these cons, I do recommend Pantene's Ultimate 10 BB Creme because it does the job of smoothing hair. Which is the whole reason I bought it.

Pantene Pro-V Ultimate10 BB Cream for Hair when first applied made my hair smooth and glossy. I really enjoyed the scent and how soft my hair felt. However, so the day went on the product did not live up to my expectations. It left my hair feeling sticky and my hair looked flat and greasy. I think the product is too heavy for my oily hair. I need to stick to lighter formulas.

I recently tried the new Pantene Ultimate 10 BlackBerry cream and found that it did not work very well for my hair. I do have long curly hair that has been colored and thought this would help my hair with extra conditioning. It did not work at all my hair felt dry and the end result was if I never used anything g in my hair. Not impressed at all with this.

I product tested this and was excited about all the benefits on the bottle, but I was sadly disappointed in it.

It took a while to find an amount to put in my short-medium length hair. Too much product meant my hair felt super heavy and steamed when I ran a straightener over it, leaving it flat and stuck together. Even with minimal amount in my hair it felt heavy and weighed down. My hair was smooth and shiny after, but also flat and kind of stringy.

I product tested this stuff, it's not bad. Like I had said in another review of the shampoo version of this, my hair is wrecked. I didn't expect much, and I didn't get much. It feels nice at first, and smell good, but if you use more than 1/2-1 pump, it makes your hair incredibly greasy. My hair is almost down to my behind, so if I have to use that little, I suggest everyone else use even less. I don't really feel much difference in my hair. Pass

Overall I think that treating your hair with an argan oil is a cheaper and is a more efficient product.

My hair was dry and felt weighed down after using this product.
I did see a more smoother finish and fly aways were minimal but that is all. My hair is naturally super baby soft and I did not care how this felt on my hair.
Just a miss for me.