So I am in love with this product! I had super do ends resembling straw and worn I applied this cream to only my ends, and within a week there was a drastic improvement to my ends! It was easy to apply and found it very effective! Do not apply to the top of your hair though because it will become oily!

I have tried this BB Creme and after several uses I can now say it has not had much positive effect on my hair. I feel like the more often I use it the more product residue builds up over time leaving my hair to feel weighed down and less flow. However maybe it is due to my hair type as I have the type of hair that gets oily the next day after a wash.

Pantene's BB Cream works well and you don't need a lot of product for your hair. Well priced, goes on sale at Shoppers Drug Mart and Walmart. Tames the frizzies ans makes hair more manageable.

I absolutely love this hair product. I have very long hair and I use it every time I get out of the shower. I towel dry my hair until it isn't dropping anymore and then I put one full pump in my hands and rub it into my ends and bring it up to halfway up my hair (my hair goes halfway down my back). what I really like is that it smells amazing, leaves my hair looking shiny and bouncy and it also protects it from heat damage. I have noticed a significant difference since using it. I will never go back to any other leave in treatment

I had the oportunity to product test this stuff and it's great! It really helped my over coloured, dried out, spilt ends frezzy hair. My hair looked and felt so much better :)

My hair can gets dry and frizzy. I have tried many different products but couldn't find anything that works, until a month ago I stumble upon the ultimate 10, and decided to give it a try and I love it. I use it everyday and am getting ready to stock up .Thank you Pantene.

I tried this and the overnight repair, and the overnight repair worked much better. I found this BB crème too thick for my hair type and it got gummy. The Overnight repair is a bit more liquidy but lighter and it didn't make my hair feel gummy.

I love this cream! I was provided a sample from the company to test and I use it all the time now after washing my hair. It tames, smooths, softens and protects. It's many products all in one!

I have really wavy frizzy hair so I always need to add Hair creme to keep it tame. I started using this a few months ago and haven't turned back. When I get up in the morning and don't have time to style my hair I just put a couple pumps of my BB Creme in and it makes all the frizz away making my hair gorgeous. This is my new fave and I love it.

A friend of mine swears by this so I decided to give it a try. It does make my hair feel softer, especially when I apply it while my hair is damp. Also does a good job of taming flyaways, but I'm not sold on its ability to control fizziness or prove shine.
I use small amounts because my hair is thin, and too much feels like it would weigh it down.