I think its a great product for someone that doesn't dye their hair. I tried some, and all it did was strip my hair really fast of my color. Other than that, it did make my hair soft.... I typically use color protector shampoo, but i heard this was good for colored also - Learned that the hard way unfortunately.

I am a regular Pantene Pro-V user so was excited to try this new Ultimate 10 line. But to my disappointment, this shampoo has no benefits for my very very fine hair. I do like that it's not overly perfumey though. I'll continue to be a Pantene Pro-V user, just not of the Ultimate 10 product line.

i didnt like this, it left my hair feeling nasty

I got to try this for free thanks to a review club, but still was NOT a fan of this product. I have heavy, thick hair and I found this left TOO much residue behind weighing my hair down in the least pleasing way! I prefer a squeaky clean hair in the shower but Pantene Pro V Ultimate 10 did NOT do that for me. I have sensitive skin, & scalp and am sensitive to fragrance. This product made me break out and the smell in the shower was unbearable. (Very Mature, if you will.... No offence, but kind of Granny-esque.) All around I would not purchase this and I would ONLY recommend to those who already love Pantene's current products. I would avoid if you have similar sensitivities as myself or are looking for something more youthful.