I got the entire Ultimate 10 collection as part of a sampling kit. I was quite impressed with the shampoo and conditioner for the first couple weeks I was using it. It made my frizzy, dry hair a lot more smooth and sleek. I have extremely dry ends, and the conditioner really helped soften them. Unfortunately this shampoo does nothing for color retention. Within a couple of weeks, my color was extremely patchy and fading at an alarming rate. I don't think the conditioner had anything to do with that, so I'll continue to use that.

The BB creme is awesome! It says to use between 1 and 2 pumps of product depending on your hairs length. I have very thick hair down to my lower back, and 2 pumps is definitely way too much. I followed the instructions to a tee the first few times, and it really weighed my hair down and made it kind of greasy. From then on, I used half a pump on my damp, combed out hair, then half a pump after I blow dryed and flat ironed it. It smells gorgeous and is really the perfect finishing touch. It smooths and flattens all of the fly aways, my hair and ends look and feel very sleek and soft. This product is definitely a winner!

I have purchased Pantene many times in the past and the only reasons I've strayed were great sales or a new product I was curious about. So when I heard about the new Pantene formulation (with copper-capturing molecules), I expected to be just as pleased with the Ultimate 10 collection as I have been with Pantene all along.

And I AM very pleased. My hair has many hair care concerns, so it was always a challenge to find a good "one size fits all" hair care line for me. I have colour treated, heat damaged, long (and prone to split ends), and dry with medium-heavy volume that tends to frizz. Just about the only thing I DON'T need in a hair care line is volume since I have enough of that naturally.

Ultimate 10 checked off all the boxes on my hair care needs. My hair is light and bouncy, shiny, and very manageable. Most of all, I'm over the moon about the BB Creme treatment that is part of this collection. I still used a heat protection product before styling to be on the safe side.

The scent of the product is very pleasant and now on Day 2 I can still detect a faint fragrance. I can't say that about the other products I've used. And just for reference, I have tried all sorts of brands at all different price points. Even compared to other Pantene formulations I used before, Ultimate 10 is my favourite overall.

I received this collection free from Pantene to try, but it will definitely go on my shopping list when it runs out. I recommend it!

1. The shampoo and conditioner left my hair feeling silky and smooth, which was great. I also loved the scent. 2. I didn't notice a really dramatic change in just one day, but over the course of the week I noticed that my hair had a bit more body and not as many winter fly aways. 3. Yes 4. They are cost effective and they work. 5. I really like Pantene products, I just wish that they used more natural ingredients. Otherwise, great products.