Pantene Pro-V Ultimate 10 Shampoo makes my my hair feel and look amazing after use! It's safe on color treated hair such as mine. It smells feminine and lathers well. However, I feel this shampoo is too rich and heavy for me. My hair is weighted down by the end of the work day. I'm going to stick to my clarifying shampoos and use this shampoo as a once a week to give my hair a treat.