I, myself style my hair every single day. Whether its pin straight or bouncy curls; or even a crazy up-do! I always trust this product to protect my hair. Over the years I have tried various brands and methods and always finding myself counting the split ends. Until a few months ago. It took a bit of time for me to notice the effects but after a few times of using it I was hooked. The reason I'm so obsessed with this heat protection spray, is just that. It actually protects my hair. If you also read the fine print at the bottom of this bottle, you will see that it reads. "Strand smoothing formula. Tames frizzy, unruly hair." It's true. It does all of those things. Protects your hair from heat damage, smooths those annoying strands out. Tames all those little frizzy hairs that we are always tempted to cut. It also smells really good too. For someone who naturally has big, frizzy 'unruly' hair.. I use a lot of heat styling methods to tame my hair. I highly recommend this product for people out there like myself. It really does help leave your hair smooth, soft and, alive! I'm not sure about other places in the world, but here in Canada the cost is only $6, not too shabby for a product that works! Thanks for reading my review, I really hope this was a big help and that you enjoy this product as much as I do! #Happyhairday