Despite ingredient change, still great food @ great price

Another reviewer chastised Loblaws for a slight change in the main ingredients claiming that the food now lacks protein. They moved potato up one spot in the ingredients list, however the first two ingredients are still Salmon.
The PC Salmon and Potato dog food still has as much or more protein than most of it's competitors, and it is less than half the price.
It's nutritional analysis is as good or better than foods similar to and including Blue Buffalo and Performatrin Ultra. It has high protein, high fiber,and low fat.

Be Aware of NEW Formula - Reduced Fish Protein

Update as of Sept 8, 2020:

The new formula for this product is now on the shelves. As I suspected (and hoped wouldn't happen), this is a President's Choice, chess move, to reduce the cost of the product, which equates to a lower quality food. No drop in price...

The old Ingredients formula, started as follows: 
Salmon, Salmon Meal, Menhaden Fish Meal, Potato Meal, etc. At this point, when you go down the chain of ingredients, the ones that follow have lessor value. Dogs, need protein, all the other ingredients, play minor roles (according to DogFoodAdvisor.com)

The NEW Ingredients formula, starts as follows: 
Salmon, Salmon Meal, Potato Meal, Menhaden Fish Meal, Whitefish Meal, etc. 

So, what took place is that Menhaden Fish Meal was moved down the line behind Potato Meal. In other words, the protein was given a back seat to Potatoes! 

Potatoes, have very little value to dogs, as it is protein that they need. 

I suspect, if the new formula was transparent on the President's Choice website (I could not find a picture of the ingredients, online, so I had to take one from a package in the store), Dog Food Advisor would be able to do a new rating, and then probably lower the score of this product offering.

I'm left to feel that again, we are faced with "buyer beware" scenario, at the expense of our family pet. A couple of years ago, Loblaws Corp. (owner of the PC brand, and several retail grocery store brands), admitted to participation in a price fixing scheme, involving bread and bread products. This appears to be another move to pull one over on the consumer, if you will.

In the end, our Golden Doodle didn't seem to like the Canadian Tire food (odd as he has a veracious appetite), so we now have put him on Blue Buffalo's Wilderness line of, Grain Free, Large Breed, Salmon. Dog Food Advisor, gives it their top 5 star rating.

President's Choice (Loblaws brands of stores), has lost us, permanently as pet food customers.