An Effortless Identity

The Persona Cosmetics Identity Eyeshadow Palette is a gorgeous 12-pan, neutral palette containing 6 matte and 6 shimmer shadows. The matte shadows blend with ease and are very buildable; however, they do produce a decent amount of kickback. The shimmer shadows glide onto the eye, whether applied wet or dry or with a brush or finger.

The color selection has a wide range of depth and contains a nice mix of both warm and cool-toned shadows. This palette can be used to create effortless, day-time eyeshadow looks or fully glammed-up evening looks. Amazing for enhancing brown eyes.

Packaging-wise, this palette is compact, but sturdy. The material is cardboard (which can stain), but this does include a small mirror. The outer design is a beautiful Parisian cityscape.