I purchased this mascara because it's hypoallergenic and a lot of other mascaras really bother my eyes. It got to the point where I completely avoided wearing any brand for a few months. I am very happy I found this brand and product - I can wear it all day without any irritation. I'd say the value for the average person is average, but for me it's priceless to have a product that does not irritate me! It may not give me the 'fake lashes' look but it definitely helps them stand out, doesn't irritate my eyes, and was a fraction of the cost of higher end brands.

I wanted to get an organic mascara that is cruelty free and was not interested in mascara made of chemicals. I discovered the the physicians formula organic wear mascara at a local department store and wanted to try it out. It is great, there is no smell to it and the mascara stays long for a long time and makes my lashes dark and thick. I love using it and recommend it to other mascara lovers.

The only downfall that I've had with this mascara (and its my go to mascara!) is that it isn't waterproof. That being said, I do understand its quite hard to make a vegan friendly waterproof mascara. Otherwise, this mascara is amazing :)

This mascara doesn't get as brittle and dry as others, it does not irritate my skin like non mineral make up usually does and it looks great

I have been looking to find great Organic makeup products to replace the chemical filled ones I have but I have have to admit, I have mixed feelings about this mascara. Althought it works really great; the wand is nice and long, it has a big handle and a thick full brush that separates the lashes very well but the mascara itself, if applied carefully, can be really heavy, sticky and messy. Also, be careful, it'snot water proof...