This is an average mascara. I got it mainly for the purple side as it's really hard to find coloured mascaras at the drugstore. I didn't notice any brightening effect that I wouldn't have with any other mascara. Overall, the mascara was alright. My lashes are already dark and thick so it didn't make as much of a difference. Unless you are specifically looking for colored mascara, it's not worth it.

Description of product: Dual-ended volumizing and lengthening mascara enhances eyes with illuminating color for ultra-dramatic & glamorous lashes. Perfectly coordinated shades can be used alone or used together for multiple looks & customized lashes!
# Hypoallergenic, fragrance free, paraben Free
# Non-comedogenic, oil free
# Safe for contact lens wearers

** I have this product in the brown eyes color- which comes with a black end and a purple end. I would say this mascara is an average mascara, the formula is very basic- nothing to be too excited about. Its a typical mascara with a typical brush that gives you some volume and length, but does not generate any "oOos or aaAhs" for me. The thing that is unique about this mascara is that it has a colored part. I like to layer the purple over the black on my lashes, so it looks more subtle. As you can see in my picture, its pretty subtle and more noticeable when you look closely or in the light, which can be nice because I don't really want bright purple lashes and its like kind of a nice little surprise since you only notice the purple in the light/ close up. I doubt that this mascara would be any one's HG everyday mascara, but its something fun to have when you want to spice up your mascara color :) Hope this helps!

xoxo,
Kathleen <3

I liked how there was duo colour to bring out your eyes. It did not clump when placed on. The price is a bit high for drugstores, but the product does work.

Price: $13.59 13% Tax = $15.36 CAD @ Shopper's Drug Mart

Claims:
- Dual-ended volumizing and lengthening mascara enhances eyes with illuminating color for ultra-dramatic & glamorous lashes.
- Perfectly coordinated shades can be used alone or used together for multiple looks & customized lashes!
- Luminous Lashes, Dramatic Volume, Glamorous Length, 24 Hour Wear
- Clump-free, flake-free, smudge-free and fiber-free

My Opinions:
Many claims were put onto this product, I would have to say, this product did not fulfill all of its claims. Although the container is nice in the way that I haven't seen one like it, the brush was too big (it is a jumbo brush, it did say it, but didn't expect it to be that big), which, made it really hard to maneuver with. There are two sides, the side with the colour (green eyes: green, brown eyes: purple, hazel eyes: pink, blue eyes:blue) and the regular black side. I got the shimmer strips hazel eyes, the pink mascara didn't suit me, or it might be just a matter of me not use to having coloured lashes. When I put the pink shade over the black, it does create a more dramatic look, however, it has to be done carefully, if not the black will fully cover the coloured mascara and all is seen is the black. Both of the mascaras dries a bit too slow. The black mascara contains shimmers in it, it is really nice, and it does make the eyes sparkle a bit. The consistency of the mascara is okay, however, I find the colour side doesn't stay onto the lashes as well (comes off as you sweep through the lashes). It claims that it doesn't clump, however, it does clump a bit, since the jumbo brush is a bit too hard to maneuver with, and it is hard to control where the mascara goes. It is not water proof, however, it does last through the day as it doesn't flake or smudge after it dries.

PS the shimmers did make eyes pop a little, but, you can't really see it unless you're under light