Picked this up at a local beauty shop. I am always looking for a good volumizing/thickening shampoo. I have thick curly hair and get oily around the scalp, but if I moisturize too much the curls just hang limply. It's all about the volume. This shampoo is liquid. I had to pour this straight from the bottle onto my head, otherwise it would spill out from my hand before it reached my head. A little annoying for those of us with longer hair. Overall though I think this works pretty well. I've tried lots of volumizing shampoos and most I don't really care for or don't do anything. You have to be prepared to spend a few minutes building up a lather, and might need to shampoo twice since the first time you might not have enough lather. Or just use a lot the first time. The scent is clean and herbal, nothing too strong. I'd use it again, though $20 for a bottle of shampoo seems crazy to me.