I own this in two colours - unique pink and craving coral. I love, love, love the unique pink! Yes, it is bright, but that's one of the reasons I love it. It goes on light and sheer and darkens over time. Even when the gloss wears off, the colour stays like a stain. I often apply it in the morning and then just use a clean lip balm for the rest of the day. My lips are still pink mid-afternoon!
The craving coral is not the same texture; it goes on more like a lipstick. It's a beautiful colour, but it wears off quickly. I also have to exfoliate my lips before applying; it accentuates any dry skin.
I will buy the unique pink over and over, but I won't bother with the coral again.

Recieved in a beauty box sub (so unsure about price but find it to be a great product over all. Color changes with ph levels in your own lips for a pretty color uniquely you ;) - mosturizes without being sticky, doesnt have to be constantly reapplied, and just feels good on your lips. Haha I keep it in reach and has become a staple in my makeup bag :3

Love this lip product, made my lips feel smooth and gave a my lips but better look.