Popchips are potatoes that are not baked or fried, they are popped! I don't know how they do it, but it results in a very crispy chip-like snack. Are they as good as regular potato chips? Not really, but they are the closest snack that I have found that is low in fat and actually tastes good! They satisfy the need for a salty, crunchy snack without breaking your diet. I have tried several of the flavoured varieties but do not enjoy any of them. The flavours are powdery and generally taste gross. The sea salt however is yummy!