We love Hello Kitty. Whoever thought of this giant-headed cat with a huge bow is a genius; I wish it had been me. I loved Hello Kitty as a child and now my kid loves it too.

That's how this Hello Kitty branded frozen water ended up in my freezer.

If you haven't bought this yet, I want to spare you. Listen up- buying Hello Kitty popsicles is like paying a convenience fee, like ordering vanity plates, like paying for expedited shipping because you procrastinated. YOU WILL FEEL BAD ABOUT YOURSELF.

If you are going to get down on yourself, let it be about serving chicken nuggets three nights in a row. Let it be about faxing your ass to Boston at the office Christmas party. Let it be about hiring a twelve year old neighbor to mow the lawn so you can nurse your hangover. Don't let it be about paying six bucks for forty cents worth of frozen juice.

Make your own popsicles. Get some popsicle molds and pour fruit juice in them. Freeze. Done. And hey, the intuitive people at Renaud--Bray are ready to overcharge you for a genuine Hello Kitty mold. What are you waiting for? If you add yogurt I'm pretty sure you can nominate yourself for a parenting award.

I will vote for you.