Great alternative to Franks Red Hot Sauce or other more expensive brands. It's very economical for the size of the bottle! It has a wonderful flavour (well seasoned... not just a hot pepper flavour). The heat can be controlled by how much you use, it's definitely not overly hot that your mouth will be on fire. My favourite way to use it is to add to home made sauces for a bit of a kick, or sprinkled over home made popcorn.