Worse than New Coke

The Orange soda was my wife's favorite of ALL brands and one of my top 3.
It had the most flavor of a normally pretty bland drink category.
Then some "brilliant marketing genius" decided it needed to be changed. New can, new bland un remarkable and unenjoyable taste. WHY? WHY? WHY? Why are manufacturers always dropping the best products? Someone needs to be fired for this. The Root Beer is still good though. For Now?