As a black woman living in a place where there are no black hair care products, this was my only savior in the last 4 years. This product is nearly black magic. See what I did there? It's amazing at moisturizing my hair after its been wet or especially dry. I put it in my hair every morning when I'm getting ready and it give my curls an awesome sheen. One thing though, if you're a white person with straight hair, don't use this because you'll look very greasy. Best used with a hard bristle or boar bristle brush.