This is a protein shake with so much more! It has 6 to 8 full servings of veggies as well as, vitamins, minerals, plant oils and the list goes on! I've tried the Vanilla and the Chocolate both are very good. I've found that other plant based protein shakes don't have a great taste and for the most part they will never taste as good as the Whey protein shakes but this one, so far, does come the closest. It's also vegan, dairy, trans fat and cholesterol free, with no added sugars and no artificial flavours, colours or sweeteners. All around good product but expect to pay for all these things in one, it's about $25 more then just a veggie based protein.