Salon dupe

This shampoo has been my affordable go to salon dupe for blonde hair it is the best for those that don’t want any traces of yellow or brass tones in their hair it’s a true dark violet .

Horrible stuff

Make my hair feel horrible and dried it all out. Definitely wouldn’t recommend or advice anyone to use it. Smell is nasty too would rather pay more for quality

Try try try, best purple shampoo ever

I live with this stuff....so many 'spare' bottles in my bathroom....I do give them out when 'hot roots or brassy hair talks' come up. I've tried many and they aren't cheap, some high prices ones and I fall back to these beauties each time. They literally are a miracle and even with bright pink hair right now I still use it to turn my hair rose gold (yes it works on dyed hair not just blonde) . When I bleach I end up with ginger hair so tone it using a 28 medium ash blonde dye and wash my hair with purple shampoo.. I end up with light blonde hair and within a month platinum again. Love lobe love. You can get the small bottles in Poundland or order via boots...It's under £3 x

Shampoo for silver hair

A rich, purple shampoo that adds shine and brightens silver or grey hair. It tones and lightens light blonde hair but is less effective on darker blonde tones.

Purple

You have to be really careful with this as it gets everywhere and stains everything but if you can stand the very strong smell for a full 3-5minutes then it does amazing things for your hair! If you have white blonde hair this will leave a lovely lilac colour in your hair for a few days but if you just have normal blonde hair this will work wonders for getting rid of the yellow. Overall I wouldn't buy again as the smell really is too strong for me but I do love what it does for my hair.

Brilliantly Violet

This is a cheaper alternative to the likes of Fudge Shampoo, and in smaller quantity. This is ideal to purchase as a travel size - available in many drugstore shops. Offers great results, but the longer you leave it in the better the results. I used to leave it in for 20 minutes for best results.

Lovely locks

Due to bleaching my hair this product works wonders with taking away the the yellow tones. Depending on the length of time left on your hair you can get different results.i love this product & use it on a regular basis.

Really good

This shampoo is rèally good for blond or ash blonde hair,my dyed ash blonde hair looks newly done when I use this product,it times all the yellow tones you get in your hair to a ash blonde and if you leave it on a bit too long you will also get a lilac tone in your which also looks lovely,the conditioner leaves your hair silky smooth and feeling very managable

Not my favourite

I have tried this product many times but it just doesn’t seem to do the trick. Unless your hair is already platinum blonde it doesn’t really make all that much difference. I’ve left this on a lot longer than stated and it doesn’t seem to tone the hair as it should. I think if you have a slightly darker colour than platinum that it won’t work for you.

Disappointed

I would not buy this product again. It does not lather very well and it should have more lather. It also does not brighten the silver strands. It was very reasonably priced and I only purchased it as my usual brand could not be found.