I keep buying this for its gentle nature

I was having trouble with mascara irritating my sensitive eyes. This one is all natural and does not affect my eyes at all. It looks beautiful, has a nice soft brush and comes in enough colours to keep me interested.

Fantastic!

Honestly I really love this mascara, I have tried every Mascara from high end, to drug store to natural, to designer to homemade and this one ranks high up there ! If you want a mascara that gives you good volume, separation and length as well as is a clean beauty product I would highly recommend this, I also love the tube it is in!

Love this!

I love this clean mascara as I find the applicator brush is a lot softer than others that I've truef. I have fine lashes, and this doesn't go on too thick or clumpy, and it's affordable too! It's my go to mascara!

Great Natural Mascara!

I purchased Pure Anada mascara and it was great quality and long lasting. I would highly recommend for anyone looking for a natural option. The other great thing about it is you can actually use it as a liquid eyeliner (learned this watching tutorials from Pure Anada). The only thing I wish is that it was easier to find. You have to go out of your way to order online. I’m not that great at planning ahead on this.

Awesome Mascara without the unknowns!

This mascara works very well and isn't clumpy. It's gentle on skin as the ingredients are all natural! I like that it goes on smoothly and comes off easily with coconut oil!
I'd definitely recommend!

So bad. Wanted to love it.

I was so hyped to try this mascara after so many other brands gave me itchy eyes. Well let me tell you...this mascara gave me pink eye not once but TWICE. A brand new tube. I repurchased thinking I got a bad batch and the same thing...iriitates... burnes...red eyes...puffy...a hot mess! I tossed it and will not repurchase.

Great natural alternative

This is a great natural alternative, but I've only had it a month and the liquid is already turning clumpy. The brush also leaves something to be desired. I do like the fact that there is no residue left under my eyes after I wash it like other, more mainstream products.

Best Natural Mascara

I have tried my fair share of natural mascaras, but nothing has been nearly as good as this one from Pure Anada. It doesn't smudge throughout the day, nor does it flake. Unlike some other natural mascaras that I have tried.

I will continue to repurchase this! Not only is it effective, but it's affordable too!

I was using the 100% pure for my daily basis, not to damage too much my lashes. But, it's a big price point, after two, I decided try something else. And I found this, vs the 100% Pure, a very good price pointe.
You just need to learn how to use it. The less you brush your lashes at once the better, and it will hold the curl this way. My lashes are super flat! I use Shu Uemura eyelash curler, then I applies one coat in zig zag and just aligning my eyelashes, I wait for them to be dry, and then apply a second coat. I find a very good volume and curl after this, obviously is not something I would wear for a big event or something like that. But I really love this one, since it's like a treatment for my eyelashes meanwhile they look very nice! I only use the black and is very dark too. Surprisingly for an organic mascara.
I already used two tubs, and for sureI will repurchase.

I have tried this mascara a few times now. The first tube I had was great, I loved how my eyelashes looked, but then I contracted pink eye and had to throw the tube out. I have since bought 3 other tubes and none of them have come close to how I remember the first one working, and every time I use it, I get pink, itchy eyes (I suspect an allergy, which is no fault of the mascara). It would be great if you are looking for a very natural look as I could hardly tell I had used it, despite putting 2 coats on. I really want to like this product because it is locally made (in my own town!) and a more natural option than drugstore mascaras.