Ever since I walked into Pure and Simple products I have been using their skincare line. I love it for several reasons, one of which being it's natural. I also love that it's made in Canada and that the owner of the spa (Kristen Ma) truly stands behind what she sells.

This serum is part of my regime that I did NOT purchase the first time I had a facial. I am SO glad I bought it the second time. It is totally worth the price and a little goes a long way. Here is what the website says about this serum:
An intense anti-aging serum containing Marine Collagen Elastin in a super-hydrating Algae base with Aloe Vera.

* A higher concentration of active ingredients make this a more potent version of our original formulation

* This formula is more suitable for hydrating and rejuvenating mature skin

Improvements to skin include:

1. Reduction in the appearance of fine lines.
2. Healthy glow due to higher hydration and better skin circulation.
3. Less sensitivity and redness due to better hydration.
4. Reduction in skin conditions such as Acne and Rosacea.


Suitable for all skin types, especially for mature sun damaged skin that requires repair.

I use this twice a day-before my moisturizer. This is definitely on my list of TOP skin care products. Once you start using serum, you will never GO back!