At one time, I used to try and hunt down a specific laundry detergent because I got rashes from the others. I used to spend hours and sometimes days trying to hunt down this elusive detergent so that I wouldn't have to spend days at the dermatologists office. Then Purex came along. The first bottle of Purex I ever bought came with it's own ray of sunshine, highlighting the bottle through my kitchen window. Some people believe in signs, but I believe in clean. Purex gave me CLEAN without giving me rashes. Best part was that I saved almost $40 weekly in gas money to find it - they sell it everywhere! Purex 2X Ultra concentrate is great because I am not paying for extra water, nor do I have to lug all that excess water around until I get home and it gets my clothes sparkling clean every time. It works in cold water just as well as in hot and it even has a handy dandy measurement device attached. Purex pure ♥ ♥ ♥

Purex is one of the few brands of detergent I can actually use that doesn't irritate my skin. I love how many nice scents in comes in and the fact that it's cost efficient. Plus it's always on sale and I can often find coupons, so that helps to cut down on the cost.

Works well. Great price. Nice to have an affordable laundry detergent that cleans well

Purex is my favourite laundry detergent ..cant buy anything else now .im hooked now .

This is almost entirely the only laundry detergent I buy. I like that it's ultra concentrated so the bottle is packed with loads but doesn't take a lot of space. it leaves the clothes smelling fresh and most of all the stains my 1 year old seems to always find are always gone! Love Purex!

My husband works with oil and come home covered in who knows what else everyday. This has been the only detergent that has worked well on his work clothes. I love it!

Great soap. It doesn't bother my kids sensitive skin and gets out even the toughest stains. I find it lasts a long time, too.

I love purex and now that this is 2x concentrate it means even less perfume going onto my clothing because of my sons allergies. its great for little ones with sensitive skin for the price but still does have a large number of perfumes. i think it works amazingly well and worth every penny

Best detergent for the price. Other detergents at the same price I find I have to use at least twice - three times the recommended amount. I use the recommended amount of this works great, smells great, even in cold water.

I love the smell of this detergent.