There are only a few laundry detergents that I will purchase and this one is the top of the list,. I like that I can use cold water and my clothes will come clean. It has a nice smell to it as well.

One of the only laundry detergents I buy! Love the scent and how clean and fresh my clothes are. I have two small children and this can get out some of their big messes. Price is always great too

I really like this detergent . But i do not find that it cleans my clothes any better because it is meant for cold water. I will buy it in the future because it dose wash my clothes good and the smell is nice to

this is probably the cheapest laundry detergent that i purchase in bulk at Costco. although i add scent boosters to my wash, i feel that this gives a perfect clean finish to my clothing and its not a thick liquid so i don't worry about it being stuck on the clothes. the plus side of it all, its for cold water washes, even more money in my pocket!!

I find this laundry soap to be of great quality and you don't have to use too much in order for it to be enough for your load of laundry. Scent is nice too and not too strong.

I find that a lot of detergents work the same but this one is one of my favorites.
It does take out newer stains pretty well.
Love the fact that it is made for use in cold water which helps save our homes energy costs.

I've been using this detergent for a few years now and I absolutely love it. It smells very nice and it obviously cleans really well. The only downfall I've ever noticed is it will turn your whites blue if you don't put it in the washer machine first and let the water fill up a bit first.

I just switched to this about a month ago. So far, I really like it. It smells quite good and does a decent job of getting ofors out. It's not as good at removing stains as other detergents though. Definitely need to pre treat stains when using this.

I love that I can use cold water for my laundry. Purex works great and cleans our clothes perfectly. Doesn't takle hard stains, but does a good job of regular laundry. Doesn't leave an intense smell, just clean.

This is the only detergent that I'd like and I buy. Smells good and keep all day fresh enough. It really last long in a day. Price wise. Good product.