Bland and needed sugar

I purchased Qia creamy coconut oatmeal as a new healthy breakfast option. I love coconut so it sounded delicious. I was very disappointed in the flavour; I nearly gagged. It was so bland that the texture and taste threw me off entirely. To make it even a tiny bit palatable, I had to add a heaping tablespoon of brown sugar. Needless to say that really impacted the nutritional value. I liked the crunch of some of the grains, but that was about it. I definitely won't be buying again.