I have tried so many different mascaras, it is hard to keep track! The things I love about this mascara are:
-it has a generous 11g of product
-it doesn't flake or crumble
-it has buildable coverage that applies thinly, and evenly without clumping or blobbing
-it has a nice brush that combs and seperates each lash adding length and definition
All the things I look for in a mascara. This one is a winner for sure.