I bought this because it was a fairly good price for semi-permanent pink hair dye. I was eager to use it.

! It was thick and smelled LOVELY, I was ecstatic with my purchase (great price, great smell, great first impression). Now, I had very, very bleached blonde hair at the time and normally hair dyes stick better to that...but this one did not. Heck, it didn't stick at all!

When it went on my hair it got "crusty" and would not wash clean--my hair felt like I'd taken all the moisture out of it! Worst part was--the colour didn't stay after I washed it out! It was just like I'd used a hair gel with colour--not a hair DYE!

The hair became brittle, the colour was NOT there... sure, it smelled great, but what's the point of smelling great when it doesn't do it's job?

Good price, lovely colour, lovely smell--terrible product.