Best product I’ve used for volume and texture!

This product is light weight so it doesn’t weigh the hair down. It is flexible so you can restyle throughout the day. Adds super volume and texture without making the hair feel filmy or dirty. A little goes a long way so use small amounts. Great buy

A little goes a long way!

I have been using this product for years; with all kinds of styles but with short to medium lengths. All you need is a pea to less than a dime-sized amount to effectively texturize your hair and keep it in place. Best used on damp to dry hair. As will all salon products including Redken, the cost is not cheap but at least you definitely get what you pay for: a reliable and effective haircare product.

My favorite product for frizz control without making your hair feel heavy with product, smells great and is easy to wash off your hands after use. will definitely buy again.

I was not at all impressed with the redken 5th avenue rough paste. I found it very heavy on my hair and it did not give me the flexible lift i was looking for. It made my hair feel dirty close to the roots and the smell was not very nice. It smells like glue plain and simple!