I bleached my hair soooo many times the last two years, my hair was damaged and fried with split ends everywhere. After I stopped bleaching and got a trim my hairdresser recommended this mask and I absolutely love it. It's like 23 dollars or something which is expensive to some but I think the quality is worth every penny. A little goes a long way. I use this every other time I wash my hair and I feel the difference in the texture of my hair. It's smooth and silky and shiny which with bleached hair you almost never get. Not to mention it smells like Creamsicle. My boyfriend asks every time I use this what smells so good which is a bonus! Love love love!