This is the first product I have found that is made for letting you "air dry" your hair. I'm pretty busy and a no fuss kind of girl so this product is perfect for me. You apply the cream to damp hair and let it dry. I have curls so and it really helped define the curl and took away frizz! If you have straight hair you just put it in braid until it's dry and then you have waves. This stuff is great for all us busy. no fuss women!