didnt last long enough

This is a really decent brand and a great price. I found it didn't last as long as some others I have tried, but with the price being so affordable it worked in a pinch.

Do not buy this if you expect an easy to use at-home hair dyeing experience. This is such a messy product. For the same price you can find much easier to use products that don't cause dye to go everywhere.

I received a free coupon to try this brand of hair dye so I gave it a whirl. The color was effective and it didn't have a strong odor like most dyes BUT my hair feels extremely dry and 'straw' like which has NEVER happened to me in the past. My hair is normally very healthy and shiny looking. This is the first time I've ever used a product that has left my hair feeling like this and I'm not a fan. I wouldn't try it again, nor would I recommend it.

Colour came out great but after I washed it out my hair felt dry and dead.

I used this hair dye yesterday in hopes to lighten my hair a little. I chose a medium brown and not only did I find the dye runny but it ended up giving me red tones in my hair and does not resemble even remotely the color that the box said it would be. I have brown hair to begin with and just wanted to freshen up my color for summer but not happy with the new red coppery tones to my hair. I did love that the smell of the dye was not nearly as intense as most hair color kits so that was a bonus at least. Also due to it being so runny, it was hard to get the dye to stay in one spot without running and in the end barely had enough dye to do my whole head and my hair is only shoulder length. If you're looking for something with a less intense smell and quick convenience,then this is a decent buy however I was not fully satisfied with the end results.