I have long frizzy hair that can be difficult to tame, but this straightener can transform my hair into smooth and straight tresses within a very reasonable amount of time. It glides through my hair and it's easy to use. It has 30 heat settings (it can go up to 190 degrees Celsius/375 degrees Fahrenheit) and it heats up quickly (I've never timed it but it's definitely under a minute). Bonus: it comes with a black Revlon pouch. Second bonus: it only costs $19.99 at Target. A great product at a great price!