Bought this in a pinch because I needed a black one that could go on my waterline. I love how smooth, quick and easy this goes on. It is also a twist top so no pesky sharpening of your pencil. It is just as good as the last one that I was using that I bought at Sephora which was expensive. The only downsides are...
the smudger end I don't like the material it is made of it is rough and doesn't smudge like the higher end ones I have used. and it lasts no where near 10 hrs on my waterline. But neither did the Bad gal liner. I think this will be my new go to. Hopefully they'll start making it in a lot more colors.

I got this in the color starlit black and it goes on soooooo good! since it is a twist cap to apply its much more safe because I know a pencil shaving will not puncture my eye. it also has sparkles in it which I LOVEE! i would recommend this eyeliner to anyone.

Very runny,smudgy eyeliner. I usually have no issues with Rimmel London makeup, but by the end of the day, this eye liner has smudged all over my eyes withuout me touching my face!

I love how smoothly it applies and it was a great price :)