Average pricing, nothing new, but it wasn't worth the money. Not only does the formula takes forever to dry, but it does nothing! Apparently it's supposed to make extend and lift your lashes by 70%, but it did nada. The wand itself is absolutely ridiculous! The brush end of the wand is rubber and short which makes it impossible to apply the mascara evenly. Used this twice and threw it out because it just wasn't worth my time.