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4.4/5
454 reviews
Rimmel London Kind & Free Mascara Reviews
#11 in Mascara

    5.0/5
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    Recommended? You Betcha!
    April 25, 2022

    Realistic Natural

    I was very happy to be selected from ChickAdvisor to test this product. Very unique and all natural ingredients is the key to give me that natural realistic look. I love this product very much, because it is very easy to use, long lasting, smoothing and one for sure that gives me that popping/glow look. I would definitely recommend this product.

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    5.0/5
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    April 25, 2022

    Nice, thin brush

    The wand is thinner than other voluminizing mascara which make it easy to brush through my thin, asian lashes. It's also very buildable and doesn't clump up while looking very natural, especially with only one coat. It also holds up my lashes pretty well.

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    3.0/5
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    Recommended? Fugheddaboutit!
    April 25, 2022

    Nice mascara but packaging needs improvement

    Once I got the hang of it the mascara goes on nice but I did find it clumping the first few times I used it. I’m happy to see the ingredients are vegan and 99% natural, but the packaging is not recyclable which is a negative for me considering there are other more eco conscious options with sustainable and compostable packaging.

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    4.0/5
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    April 25, 2022

    Great mascara

    First off I love that it is their first clean mascara that delivers volume and length made from a clean, vegan formula. I like the formula and I like how it does give volume. I do have to say I've tried a lot of different mascaras though, a lot of which had better wands. The wand is my only complaint. It doesn't separate my lashes like I'd like or make them look as good as they could. I will be switching the wand out for another one then continue using!

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    5.0/5
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    April 25, 2022

    Buttery soft

    Some products can leave a clump and dry out fast. This is the perfect wand and formula for giving even coats and there is no fear of flaking. It holds up good in the day time and did not smudge. I like brands that care about the environment and they definitely worked to make this product less harmful. I’m telling all my friends!

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    3.0/5
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    April 25, 2022

    Natural Lashes

    This mascara from @rimmellondoncan
    Has the perfect brush for a natural look.
    I loved that the formula is a rich black and that the application is lump free!

    Having said that, this just isn't for me as I need a boost in both volume and length when it comes to my lashes.
    Dare I say this product gives a too natural look, even with layering?

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    5.0/5
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    Recommended? You Betcha!
    April 25, 2022

    holy grail!!!

    As someone with sensitive eyes (especially to mascara) i’ve tried many brands/types of mascara. This one not only applied wonderfully, but also did not irritate my eyes! 100% a new holy grail!

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    3.0/5
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    Recommended? Fugheddaboutit!
    April 25, 2022

    Decent But Nothing Amazing Mascara

    This mascara is alright but it did not hold the curl of my lashes. My lashes are straight and it is very hard to find a good lengthening and volumizing mascara. What I liked about this mascara is that it is smudge proof and not clumpy.

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    5.0/5
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    Recommended? You Betcha!
    April 24, 2022

    Easy Mascara!

    What I love most about this product is how easy it was to wash off! No Micellar water needed just soap and water and washcloth. The brush is nice and long too!

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    4.0/5
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    April 24, 2022

    Clean mascara for the win

    I love the option of a clean mascara because it’s something you apply so close to the eyes which can easily be irritated if there are chemical or non-clean ingredients. The main worry when choosing clean and eco for mascara is whether it will stay on and be as effective. This mascara delivered on the length and volume, and did not tend to smudge, making it a good alternative if you’re looking to make the eco switch.

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    These reviews are the subjective opinions of ChickAdvisor members and not of ChickAdvisor Inc.

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