4.4/5
454 reviews
Rimmel London Kind & Free Mascara Reviews
#11 in Mascara

Description

A clean mascara that works, no compromises. 100% vegan & kind to animals. Free from fragrance, mineral oils, and animal derived ingredients. A clean mascara that delivers conditioning volume & length for up to 36 hours. The formula is infused with organic certified shea butter and biotin.

    5.0/5
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    Recommended? You Betcha!
    April 23, 2022

    For keeps!

    Mascara is one of my must have! The Rimmel Kind and Free Clean Mascara is definitely my new favorite. Not only because it's environmentally friendly but because it works! I love that even if you use it often, it doesn't irritate the eye skin area. I'm also surprise with the volume it makes. It adds so much beauty to the eyes.

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    3.0/5
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    Recommended? Fugheddaboutit!
    April 23, 2022

    Meh

    I didn't see much of a difference in length or volume after using this mascara, I have had better. And it smelled really weird. I was not a fan of this product.

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    4.0/5
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    April 23, 2022

    Nice Mascara

    I received the Rimmel Kind & Free Clean Mascara for free from chickadvisor in exchange for my honest review. The package was already open when I got the box which was disappointing :( The mascara itself does a good job. It is smudge resistant (I wouldn't say it's smudge proof) but it is easy to take it off with makeup remover. It's easy to apply and highlights my eyelashes well. However, it still makes my lashes look like spider feet LOL It has a scent, but not off-putting.

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    1.0/5
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    Recommended? Fugheddaboutit!
    April 23, 2022

    Flaky and Smelly

    Upon opening the mascara, it had a strong alcohol-like smell, which immediately put me off. I tried it anyway, and while it did give nice length and volume with no clumps, by the end of the day it was flakey all under my eyes! I unfortunately would not recommend or purchase. Thank you to Chickadvisor for the opportunity to try the Kind & Free Mascara in exchange for my honest review.

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    5.0/5
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    Recommended? You Betcha!
    April 23, 2022

    Everyday wear

    one of my favourite brands that I truly love and what better way to know that they also care about our environment.it have my lashes a nice curl and I would also be happy making it my everyday mascara.it doesn’t made my lashes clump or neither it felt heavy.

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    4.0/5
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    Recommended? You Betcha!
    April 23, 2022

    Low impact vegan mascara

    This is a great vegan mascara if you have sensitive eyes! Made with 99% natural ingredients, it's both lengthening and volumizing, and it also conditions your lashes with shea butter. The only downside is I found it flaked and transferred a bit after extended wear.

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    4.0/5
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    Recommended? You Betcha!
    April 23, 2022

    Natural beautiful lashes

    I have never tried Rimmel's mascara before. I've tries some other products. It feel comfy on the lashes, doesn't weigh them down. It doesn't clump. For me it didn't add any volume or length, i have thin lashes though. But it loooks amazing if you're looking for a natural clean look.
    I have really oily eyelid and most of the eyelid products I've tried have smudged. But this didn't. I'm really happy about that. Vegan, cruelty free, natural ingredients. Don't have any complains.

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    5.0/5
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    Recommended? You Betcha!
    April 22, 2022

    Finally A Good Drugstore Mascara Thats Vegan!

    I received this Rimmel London Kind & Free Clean Mascara for free to try in exchange for my honest review from Chick Advisor and Rimmel London as part of the 2022 Eco Box #gotitfree. When it comes to makeup, especially eye makeup and lipsticks, I prefer to buy clean vegan products. Because most drugstore mascaras are not vegan, I have been mainly buying high-end mascaras and I am so happy that I found this product as it works just as well as the high-end ones! This mascara is great. It has a wet formula that is lengthening and defining. The brush is super effective at grabbing every lash without clumping. Even though it's a wet formula it was very easy and clean to apply without getting it on my lids which I loved. After a second coat I get great volume and pigment. I also love that it has organic shea butter to moisturize and nourish my lashes. I honestly think it's a pretty good dupe for the Milk Makeup Kush Mascara. In fact I like this Kind & Free mascara better than the Milk one. I will 100% be repurchasing this when I run out.

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    5.0/5
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    Recommended? You Betcha!
    April 22, 2022

    Great product

    Easy to apply, you do need to add multiple layers (like with most mascaras) it is water resistant, and easy to remove with either face wash, baby wipes, or make up remover, without all those hard ingredients!

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    4.0/5
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    Recommended? You Betcha!
    April 22, 2022

    Did not itch my eyes

    I use mascara rarely. I am more of a kohl pencil gal. On rare occasions I do use I feel like something sitting ony lashes and itch too. "Kind and free" sold me to try this. I liked the light feeling on my lashes and it didn't itched even once. I guess going forward I will be using this regularly.

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    These reviews are the subjective opinions of ChickAdvisor members and not of ChickAdvisor Inc.