My New Favourite

One of the best mascaras I have tried. Adds length and volume without clumping the lashes. Brush size is perfect for getting down to the base of the lashes. Super affordable drugstore product that everyone should try out.

Rimmel has finally done it!

Receiving Rimmel’s Kind and Free mascara excited me as I did not know that Rimmel makes eco-conscious products! As someone who is rather picky with their mascaras, I was pleased to notice the non-flakiness and length of wear this mascara gives off.

Mascara

Long lasting, nice formula, feels great and looks great. Not too heavy or clumpy and easy to remove. Doesn't leave any irritation. Great value and I would repurchase

Impressed!

I don't wear make up often but when I do it's pretty much only mascara. I have long blonde lashes and this mascara made them pop. I would recommend this 👌 It lasted all day and didn't clump.

New fave mascara

This is my new favourite mascara. It goes on so easily and doesn't clump and I love that it has such clean ingredients. Removal was really easy as well . Will definitely be repurchasing.

Enhances the volume and length of my eyelashes!

This is a cruelty-free mascara using a vegan formula where 99% of ingredients are of natural origin (including organic shea butter and biotin). The mascara has a nice wand to apply the mascara. This truly does have a great formula that is non-irritating. It didn't smudge and it's waterproof!! It gave my lashes such enhanced volume and length! This is exactly what I was looking for at such a great price! I would highly recommend it!

Cheapie Hack for Natural-Looking Lashes

I tested this against a fantastic $40 mascara.
Verdict: definitely worth trying, or even switching over to it as your daily...!! Not enough differences to justify 4x price difference.

PROS
-1-3 swipes for really natural-looking lashes. This also comes in dark brown in-stores!
-No smudging or dropping--wow!
-Eyes didn't feel dry or grainy at the end of the day.
-Lash shape stayed the same till the end!
-Cruelty free and vegan :)

CONS
-Like most cheapies, building/layering does not work as well as more expensive formulations.
-Application isn't super consistent/reliable (sometimes too much product is on wand).
-Lashes are a bit stiffer to the touch, which I didn't mind overall (fine, thin lashes here).
-Tiny con of course, but packaging is not gorgeous or weighted, but it closes nicely.

DIFFERENCES
Overall not enough differences to justify a 4x price difference. My husband could tell a difference when I asked him, but agreed they did not reflect the price difference. Super excited that it comes in dark brown as this will perfect that natural look this formula offers.

Love it, my new fav

First when I received this mascara I was on the fence about it and didn’t think I would like it. But I love it and it’s probably now going to be my new go to mascara

Brilliant Product!!!

I love that this mascara has clean and natural ingredients. I’m really enjoying using the Rimmel Kind & Free mascara.
The mascara coats my lashes evenly & makes them look thicker & a little longer than usual. The product comes in a cute fresh blue tube. The brush is thinner than a normal standard brush and I must say does a brilliant job at keeping my lashes separated and that look of being thicker, fuller and longer, and lasts all day long without flaking or smudging!
Highly Recommended!!!

Very nice

This mascara isn’t too dark for a redhead. I found it separated the lashes very well and it was very light feeling. It was pretty easy to remove with just a little micellar water