Kind and free and lashes to the sky!

What more do you want from a mascara that makes your eyelashes touch the sky.. and also good to the environment, and also has a wear for 36 hours and water resistant? This has it all. Plus does not feel heavy on the eyes, and as being water resistant was easy to take off with myclarins micellar water.

Great ingredients

Clean Mascara in the shade Black 001

I find that all I need is a coat or two of this vegan-friendly mascara to make my eyes pop. My lashes don’t feel dry but look healthy and hydrated. The organic shea butter and biotin, condition and keep my lashes moisturized and I have less breakage. I also appreciate that 99% of the ingredients are of natural origin and the wand is made from 100% bio-based fibers. Recommend and will repurchase.

Great masacara!!

I love this mascara! It’s super lightweight and the shea butter in it makes it really smooth and easy to apply. It doesn’t clump or smudge at all. It gives a great lift and good length my lashes. I love how clean the ingredients are. Definitely a must have!

Slay your day

This mascara gave me wonderful length that helped me slay all day! I absolutely love that it is not only 99% NATURAL ingredients but also VEGAN. The only downside was that it isn't waterproof.

Great mascara with a great brush

I really like this mascara! I specially like the brush on it. I think it’s really easy to apply to the top and bottom lashes. It was easy to do an additional coat and didn’t make all my lashes clump together. It seems to have stayed on well throughout the day too!

Gives a natural look

I received this product for FREE in exchange for my honest review thanks to #butterly! I didn't find this mascara to be very good, I usually look for something that will create lots of volume and length and thus just wasn't it. No matter what I did my lashes would not stay up, almost like this was weighing them down. Even a lash curler did not help. Unfortunately I just didn't love this mascara, but the brush is nice and I didn't find it clumped up at all. Over all just not for me. I do love that it is clean and cruelty free however!

Does the job but not very bold

This mascara definitely does the job but it does little to elongate my lashes and make them bold. I like that the applicator feels like a comb as it helps to comb out my lashes and make sure nothing is clumpy. But the formula of the product itself is a little liquidy and not as buildable as I'd like.

Great product fits in the budget!

#gotitfree I received this product free and I absolutely love it!!! For someone who usually only wears benefit mascara I was surprised to enjoy this product. Great price and has shea butter so your lashes have no clumps and look soft. The wand is perfect for separating lashes, and I don't feel like I am wearing makeup when I wear this product. I will be purchasing again and maybe even switching brands, I would like to add the clean ingredients factor as well. You always feel better when you are purchasing clean.

Great wand!

This mascara has a really nice formula, it doesn't irritate my eyes at all, it does flake a little over time but it doesn't smudge! The real outstanding factor of this mascara is the really thin and small wand! With this wand you are able to get into the inner lashes as well as the lower lashes!

I'm totally impressed!!

I was completely blown away by this mascara. The wand manages to seperate every lash and leaves your lashes looking fuller and longer!! You don't get any clumps or lashes that are all stuck together. I usually do 2 coats of mascara so I get nice full lashes but after only 1 coat I was completely happy with the way my lashes looked! I think my favourite part of this mascara is the fact that I can go all day without smudging or the mascara flaking.i haven't fully tested it's waterproof capabilities, but it removes easily with a cleansing oil.

I am super impressed with the formula and the fact that I know what 95% of the ingredients are in this mascara. On top of that you can't beat the price!! At $7.50 USD/ $9 CAD I think I have found my new favourite mascara!!
I think I will be trying the whole Kind & Free line!