Rimmel Kind and Free

Thanks to Butterly and Chickadvisor I had an opportunity to try Rimmel London's Kind & Free clean mascara. I have never though about using a clean mascara but it makes so much sense especially when using a product near sensitive features like the eyes. This product is also vegan and 99% of ingredients of natural origins. I found the mascara was ok and would use it more for a everyday, daytime or neutral look. I prefer a more bold mascara that offers lift and curl which this mascara didn't. I would recommend this to anyone looking for a long-lasting clean mascara.

Stellar length

I was really impressed with the length and volume this mascara delivered on. I highly recommend it and will be purchasing it as my new go-to. It did a great job making the lashes look individual, no clumps and seriously falsie-level length. Super impressed that it is everything I need in a mascara and for the environment.

Great product! Would use again

It was a delight. I have no complaints. #clean #volumising #conditioning

For an affordable mascara, I had fairly low expectations. However, it worked ! It added volume, making my lashes full thick and voluminous. Contains 99% of natural origins. You dont often bear that in an affordable mascara that actually works ! It is a lengthening mascara with 100% bio based brush fibers. Clump free, smudge proof and water resistant. Lasts up to 36 hours. Although the part about lasting 36 hours frightens me. I sincerely hope they are not advertising to leave your mascara on that long. (Eek). None the less, I have enjoyed using it. For the price point and value. It works. I would give it an 8/10, points deducted because it is not cruelty free. Other wise it did exactly what it says. It’s great for what it is !

Intense et fabuleux

Ce mascara est 100 % végétalien et non testé sur les animaux. Fais avec des ingrédients naturels, donne de long cils avec un beau volume et sa tenue est vraiment formidable. J'ai adoré ce produit et le recommande.

Unfortunately not for me

This product did not work out for me. I found that it did not provide enough length or volume and left me feeling like my lashes didn’t look that different after application. The wand is skinny and has a stiffness to it (perhaps due to the bio fibres listed on the box). The shape of the brush was good for getting close to the root and the lower lashes.

Great mascara that doesn’t smudge

I’m a fan of this mascara. It doesn’t irritate my eyes, and it’s easy to apply and get off. The brush also gets ALL of my lashes. I wore this for a workout and it still looked great on both my bottom and upper lashes that usually smudge. It only lasts about 10 hours looking perfect, not the 36 the package says, so for that reason I gave it 4 stars. However, it is worth a try and the best drugstore mascara I’ve used in years.

Great product

I absolutely Love the fact that this is organic and cruelty free! It makes me feel so much better about using products like this. It also does work well.

Conditions Your Lashes

I absolutely love the fact that this mascara is not tested on animals and is vegan! The fact that the ingredients are of 99% natural origins is unbelievable! I’ve never used a mascara that had organic shea butter and biotin in it before. But, let me tell you, I'm a fan! This mascara not only conditions your lashes but, it provides full length and volume with zero clumps. It went on smooth and clean and lasted the whole day. It builds nicely while still keeping the lashes separated and not clumped together. The wand was longer than any I’ve used before and didn’t mind that at all. This is great for everyday wear. My lashes felt soft still while wearing this product. It did have a little bit of an odd smell to it but I will definitely buy this again when this when this one is finished.

Don’t love it

I don’t find this mascara does much for my lashes. There are way better mascaras out there. The one thing I did like was that it didn’t smudge. But overall it didn’t give much length or volume.

new love

i love the thin brush head ! it'sperfect for my short and straight lashes - it just grabs nearly every single lash. No mascara-y scent that i usually get with other brands is a plus