There's better out there

This mascara does the job to be honest but there are definitely better ones out there. It's not clumpy which is a pro but it also takes a lot to really get some volume.

Eyelash’s obsessed

This is a fantastic product which has a bold blue colour making it easily identifiable in a shop. The mascara was easy to open by twisting the lid off.

A good eco-conscious choice

🌼Rimmel London Kind and Free clean mascara
I love it when I receive makeup to test. This mascara does a very well job extending the lashes and holds well in normal weather conditions. I did not exercise or got wet with it, however I did notice a bit of black on my skin around my eye at the end of the day. I do have a tendency to rub my eyes so it did not hold that well on the long run. I do love that it is using natural ingredients.

Uneffective, smudges

With short, straight, and sparse lashes, I look for volume, drama, and length. This mascara did pretty much nothing, but did transfer onto my top and bottom lids, which was not the look I was going for.

Great for natural lashes!

I dont usually wear mascara but this one i tried and it looks great! The product comes in a cute fresh blue tube. I love that this has clean and natural ingredients. And it is waterproof.

Great natural mascara

This is a great, easy to wear, everyday type of mascara. I love that it has a lot of natural ingredients, along with better packaging. I noticed it did lengthen really well and wasn’t too clumpy, but didn’t really volumize. Really great, overall daily mascara!

Organic

Got this amazing product kind and free mascara.
It doesn't smudge, comes off easily.
I'm loving this mascara as it is cruelty free and organic.
Totally recommended!

Bio-based brushes that don't break your lashes!

I received the Rimmel KIND & FREE Clean Mascara for free in exchange of an honest review. It’s been a while since I’ve put on mascara (thank you WFH!) but this product gave me a great excuse to get dolled up and make myself presentable again. 99% organic origins and vegan made, it already makes the mascara stand out from the other store brands. The brush is slightly shorter than the one I previously had, but it works! Knowing that the brush is bio-based and made from organic fibres makes me feel very eco-conscious. Love the new innovation in brushes! Water resistant, trust me, I’ve tested it :) this is a must-have for any mascaras these days. Can’t speak too much about the conditioning side but it definitely gives good volume and length. I’d say at least 80% longer. Can’t smell the organic shea butter and biotin but I trust that the good ingredient is there for my lashes. Comes off easy with the micellar cleansing water (that’s for another review) and no breakages at all!

Lightweight and Soft Mascara

I absolutely love the Kind & Free Clean Mascara by Rimmel! This product feels so lightweight once applied, but adds a wonderful amount of volume and length to my eyelashes. I would definitely recommend this to anyone needing a new mascara alternative and to those who enjoy a product that leaves your lashes feeling smooth and soft after use!

Long Lasting Clean Mascara

I have used Rimmel mascaras/cosmetics for many years. I have also used many clean and cruelty free mascaras. This one is very good!! The formula is pretty clump free and stays on very well. It has no harsh smells, and does not burn the eyes like other natural brands. Would recommend. I do wish it had a bigger brush though.