great clean mascara

I love how this mascara is natural and vegan. I always feel good when purchasing something that is good for my body and the environment. As for the mascara it's I was also impressed. Rimmel has always had some of my favourite drug store mascaras and this one has lived up to that. It makes me lashes look longer and thicker without clumping. It also didn't irritate my eyes.

Great want and lash coverage

I received this product free in exchange for an honest review. This mascara was really great to use. I love how long and delicate the wand is because it was easy to reach all my lashes from root to tip to provide full and even coverage. It didn’t clump at all and went on very smoothly. My eyelashes looked naturally fuller and darker instead of just like they were coated. This is important to me because I have blonde eyelashes so I need this type of coverage to look naturally put together. It also comes off very easy with water or makeup wipes.

Great brush and clean mascara

I loved the brush applicator on this mascara! The colour was also nice and black. I normally prefer mascara that is not water resistant since I find it can be flaky and hard to remove, however this mascara was easy to remove and lasted great!

Déçu

Bravo à rimmel pour l'effort d'avoir créer un mascara Vegan et à 99% naturelle. Mais malheureusement le résultat est décevant, le mascara n'allonge ou n'ajoute pas volume aux cils. Et il ne résiste pas toute la journée.. Beaucoup de chute à la fin de la journée.

VEGAN!

It’s VEGAN mascara is wow- surprisingly great! I wish that there were more products in the world like this! It treated my eyelashes well, and looked great in my opinion!

Vegan Formula! Clean Make up!!

First of all I love that this product is Vegan and clean! I was skeptical about how it would hold up to all day wear but was pleasantly surprised! It didn't clump going on either it went on smoothly and didn't disappoint with the length it gave my little lashes! Also a plus is it smells amazing! After I washed it off my eyelashes were super soft and didn't feel stiff either! We have a winner in the organic makeup department!

LOVE LOVE LOVE

I am absolutely in love with this mascara! I do purchase drugstore mascara on the regular but it is a hit or miss. I love that this product does not make my eyes itchy, it lengthens my lashes and makes them look amazing! I was a bit skeptical that the vegan ingredients would not deliver but they definitely did. I will be switching over to this product! The only thing I am not a fan of is the blue packaging. I think Rimmel can step it up a notch and a more creative look for it.

Not bad

This is a nice mascara and I really appreciate the ingredients they chose for it. It wasn't clumpy and went on nice, but I didn't find find it was overly volumizing for my lashes.

Love this!

What is better then a great mascara that makes your eyelashes look longer? One that does that and is also clean and cruelty free! Absolutely love this and will keep buying.

Smooth going on

I have sensitive eyes and can only use certain mascaras. This mascara went on well no clumping and did not bother my eyes at all. I was quite impressed I will definitely buy this again and I highly recommend