okay drugstore mascara, but not great

This mascara just did not work well for me. I have pretty sparse eyelashes and I feel like it didn’t really add much volume, but made them look more sparse in a way and it I had to add many layers of it too to make my lashes look fuller.

Makes my eyes pop!

I love that this mascara has vegan and natural ingredients, plus it actually works! So hard to find a good vegan mascara. The wand is the trick here and it's a good one. I hope their next one is cruelty-free too!

Vegan Mascara!

Finally a mascara that is vegan friendly. I love that it will last me the day. The lack of fragrance and additional oils means I do not have to worry about my eye sensitivities. AND the packaging is eco friendly too

Really Surprised Me

The Rimmel mascara really surprised me. It’s waterproof and made with organic shea butter.
It glided on smooth without clumping and lasts throughout the entire day. I wore it through an aerobics class and outside on a very windy day. It stayed on strong with no smudging and easily wiped off with micellar water at the end of the day.

long lashes with a bit a volume

I absolutely loved this mascara as I have very tiny lashes this not only extended the lashes but also added a slight curve to them as well. The clump free formula is truly what it is and it does not bond together all your lashes, separating them with ease.

Great formula

I liked the formula. Was easy to take off and gave my lashes a nice little lift. Great product. I liked that its also clear from chemicals. The application brush is basic but works well

Conditioning and suitable for everyday use

I hate when mascaras are extra dry and clumpy, this one is the opposite! I prefer to use cleaner, more natural mascaras in daytime as I put on mascara almost everyday. This one doesn't have a very dramatic effect, however, it gives very nice volume to the lashes and it is buildable. Also, it is not a pain to remove at the and of the night. If you are in to the clean makeup trend, both ingredient and look-wise, give this one a try!

Great Drugstore Mascara

For this product I was shocked with how long this mascara made my lashes. The brush was super ‘comfortable’ to use too if that makes sense. Some brushes are hard and too big that they end up hurting my eyes when I go to apply the product. I feel like the brush and product coated my lashes nicely.

Now. I have oily eyelids and in order to put that to the test I did a wear test, my makeup was on at 9:30 o’clock this morning. There was barely any transfer but I tend to have rather straight lashes so after about 5 hours passed they weren’t as curled and full as they were when I first applied the product.

Kind and free is the way to go!

I am such a mascara lover and I’m so use to the regular mascara formulas but when I opened this one and felt the texture and applied it it felt just like any other mascara, I though it would be different but it applied smoothly it doesn’t smell bad, it’s not sticky I looove the brush it applied the mascara really well!

Nothing special with this mascara

Regardless that its vegan and made with more natural ingredients, rimmel is still a brand thats not cruelty free. For my its an aspect really important when I purchase makeup.