Amazing Mascara!

I've honestly never heard of mascara having shea butter and being good for your eyes but this one definitley is it! As soon as I put it on I could tell the difference. It just feels so light and it went on so nicely! no clumps!!! will 100% be buying this again!

Light feeling mascara for daily use

The Rimmel London Kind and Free mascara is light and non clumping. The brush ensures even coverage of each eyelash. While I have had issues in the past with eye irritation wearing certain brands, this mascara didn’t irritate my eyes at all. I will definitely purchase again.

Good for everyday wear

I'm usually partial to mascara that gives a more dramatic look to my lashes and this one is definitely not that but it is super lightweight has a very defined thin wand and would be great for a quick everyday look!

Love it!

This mascara is perfect for a natural everyday look. It goes on smooth, with no clumping, and curls nicely when applying. I did however find after a few hours of wear; it started to flake and smudge abit which I'm not a fan of, but I really like how it felt on my eyelashes. It's has a clean hydrating formula thats easy to wash off with makeup remover.

MIND BLOWING💕

Ok I love this mascara so so much! I’ve tried an unbelievable amount of mascaras and nothing ever compared to this one! The length it gives me is like no other mascara on this planet! My new go to! Lasts all day and great for my sensitive eyes.

Exciting new mascara

I'm very impressed that this mascara is made of natural products and so is the brush! Maybe we will evolve to the day that the container itself will be recyclable. I like that it's made with shea butter because I sometimes find that mascara makes my eyes feel very dry after using it. Looking forward to using this mascara more!

Great mascara for everyday use

I am looking for exactly this type of mascara and I got it. This is very crystal clear and no lumps. I am using this everyday waterproof mascara. This is very gently apply and smudge proof. And most important thing is it contains 36 hours lasts long coverage. Also this is natural base product. Thank you so much.

Its a very basic mascara

I only liked it because it was vegan and cruel free. It works just as good as your average drugstore mascara. Because it is so basic, its also reliable so because of that I may buy it again in the future.

Kind and Free Clean Mascara

I was excited to be selected to try the clean products. However, I was a bit dissapointed with the mascara. I am a religious user of waterproof, smudge free, mascara since I have short and straight lashes. This mascara seemed to lengthen them a little bit... but smudged everywhere.

I recognize that using clean products is important for health and longevity along with their environmental impacts... but hopeful that Rimmel makes some changes going forward. Hoping some new chemists can be added that can figure out an option so it smudged less, has some waterproof properties and is still a clean product.

Not bad.... but I would not be buying this product again unfortunately.

Good concept but not my favorite

I love the ingredients of this mascara, its so nice to find a clean, organic mascara. I did find it hard to build volume with. i enjoy a bold lash and this just didnt cut it for me