Fell apart when I received it!

When I had received this product to sample, the product was not in it’s original packaging and thus the safety of the product could not be ensured that it was not used previously. As mascara is applied to one of these most delicate parts of one’s body, let alone face, I was not able to try this product. I do appreciate Rimmel’s attempt at a green mascara and look forward to seeing more in the future

Ok

This product, I #gotitfree from chick advisor and butterly as part of the #productreviewclub to try and give my honest review!
The @rimmellondoncan Kind & Free Clean Mascara made with organic shea butter in the colour Black 001 was part of the #chickadvisorecobox
I’m not completely satisfied with this product, it doesn’t get my lashes as long and full as my go to mascara but if your looking for a more natural look, this is perfect. I wouldn’t purchase this product but I do recommend it.

Better mascara out there

I liked that the ingredients are clean, but the mascara down do anything to my lashes. The brush is really small. You would probably like it if you want a really natural look.

Better in Theory Than Execution

I was super excited to try this vegan mascara that I received as a gift from Chickadvisor and Butterly in exchange for my honest review. Although I appreciate the vegan and natural ingredients, including the sustainable materials used for the wand and packaging, I found that the mascara still had the characteristics of other mascaras, I.e. strong smell and irritated my eyes. It was average at making my lashes look more voluminous and long, so considering that and the smell and the way it irritated my eyes, I couldn't rate this higher than 2 stars. I wouldn't recommend this to others, but would be interested to try other vegan formula mascaras.

Light Mascara

I found this mascara to be on the light side. I do not put multiple layers on when wearing it so only one coat doesn’t seem to do much. I have short lashes and very fine so I need a much voluminous mascara. This is not a horrible product but just not for me. #gotitfree! @rimmellondonca

Mediocre mascara

It was a mediocre. Didn't really hold the curl well or add much volume. I think there are better options on the market. The formula may need to be improved to help hold the curl.

Gives a natural look

I received this product for FREE in exchange for my honest review thanks to #butterly! I didn't find this mascara to be very good, I usually look for something that will create lots of volume and length and thus just wasn't it. No matter what I did my lashes would not stay up, almost like this was weighing them down. Even a lash curler did not help. Unfortunately I just didn't love this mascara, but the brush is nice and I didn't find it clumped up at all. Over all just not for me. I do love that it is clean and cruelty free however!

Don’t love it

I don’t find this mascara does much for my lashes. There are way better mascaras out there. The one thing I did like was that it didn’t smudge. But overall it didn’t give much length or volume.

Déçu

Bravo à rimmel pour l'effort d'avoir créer un mascara Vegan et à 99% naturelle. Mais malheureusement le résultat est décevant, le mascara n'allonge ou n'ajoute pas volume aux cils. Et il ne résiste pas toute la journée.. Beaucoup de chute à la fin de la journée.

Okay mascara but definitely not waterproof

This mascara looks great when you’ve applied 2-3 coats on your lashes. The only downfall is I put it on thinking it’d be waterproof as stated and it was definitely not. The mascara made my eyes burn when it ran off my lashes and definitely made a mess of my face.