I really like this foundation. I will definitely keep buying.

it is a very good foundation for the price.....it stays on for a very long time.

I bought this in 400 Natural beige, mainly for the price because I'm on a tight budget. I've read good and bad about this foundation, but I think it's pretty good for the price. Nice coverage, if you're looking for a good amount of coverage like me. I noticed the colour tends to change once dried, but for me it works because it starts off light then changes just right for my complexion. I'm not sure if it lasts 16hrs but it lasts throughout the day for me. Wish there was spf though.

I love this foundation. It really does last all day and the finish is nice and smooth. I have made my switch to this one.

Best foundation I have used so far, doesn't have a complete matte look, and it doesn't look like I am wearing makeup, but it hides blemishes and such.

OMGOSH! This is the best foundation, hands down. It's not expensive, it has GREAT coverage & it lasts a loooong time! I've went through SO many foundations, trying to find the right one. This one is definitely the one for me. It has a smooth finish, unlike other brands where you can see everything. Rimmel's shades also match me a lot better than other brands. This is a really good foundation, I recommend it.