I was surprised that I loved this foundation! Rimmel has never really been a go-to foundation brand for me, but I saw this on sale and decided to try it out. I was shocked at how nicely it sat on my dry skin - it did not emphasize any dry patches on my face. The coverage is medium to full (especially when I mix it with my other foundations). It did not leave my sensitive skin irritated at all. The only con about this is that the colour range is rather limited. Other than that, if you can find this foundation in your shade or can mix this foundation with another one to get your colour, try it out for sure!

This foundation is very affordable and definitely becoming one of my favourites. It is high coverage and matches my skin tone very well. I'm not sure about its claim to last 25 hours but it is comfortable to wear and lasts me a good 6 to 8 hours.

This is my favourite foundation by far! I always buy it for $10 and it lasts me a very long time. It matches my medium-light skin tone perfectly without making me look orange.

Definitely a perfect product! High coverage light weight foundation with a semi matte natural look. Blends seamlessly with your skin tone and stays on all day, practically water and sweat proof! Can me used for lighter coverage if mixed with moisturizer.

I love this foundation! Very good coverage and leave skin with a beautiful soft finish. Blurs lines and evens skin tone out very well. For the price , this is an awesome find. Would recommend to anyone.

I found my perfect match easily using the display samples available at shoppers drugmart and was easily able to select a shade that worked for me. It's lightweight and provides a nice long lasting coverage that is holding up with this hot weather.

I love this foundation because it lasts so long , even though I take my make up off at night before going to bed I still love how long it lasts you don't have to reapply it through out the day it stays put for a long time

One of my favorite foundations. Great price. Its full coverage but doesn't look cakey on me. I love that it has a pump and don't mind the smell. The only thing I can see people having problems with is that there are not a lot of colors to choose from and there are no darker colors. I have really lite skin so that's not a problem for me.

amazing coverage, packaging and product for drug store. comparable to high end, great consistency, recommend to me by someone showing dupes on youtube. love it.

I really like this foundation, it's light but has great coverage. I did notice that there is a floral scent to it that goes away after a while, and it's a pleasant scent. The lasting power was really good, i didn't use a primer cause i wanted to try it out without one at first and I would say that it last a long time. The only place where it started to break a bit after 7-8 hours was around my dry areas,which was expected. Around other areas of my face it really did stay on for a long time and the best part there was no transfer on anything. I did get a bit oily but not as bad as with the Maybelline Matte+Poreless, this one did a better job at keeping me matte and less oily. It does feel tacky after you put it on but use a powder and it's fine. For the price, I paid 9$, it was totally worth it.