I LOVE this lipstick. Great shade, long wear, and fantastic value. Looks like a high-end lipstick for under $10.

Like it Alot!!! It gives a really good look!!!

I love most Rimmel products, and I have to say this lipstick is no exception. I own shades #107 and #111 and both colours are highly pigmented. They apply smoothly and last many hours without needing to be reapplied. I would definitely have no qualms about purchasing more of these lipsticks.

Perfect lipstick with perfect red colour!!! number 01 . Price is awesome!!! coverage is perfect! LOVE it!!!

I have shade 107 & I love it's rich colour, it's long wear and that it leaves a slight stain when it wears off.

These are my favourite drugstore lipsticks. They're pigmented, although I wish they were even more matte, because I love matte lipsticks, and this is more of a demi matte, still has some shine and reflection to it.

I got this product to test and review.
When I got this lipstick I was so excited until I opened it and saw the shade. It was purple and I don't wear that colour until I gave it a try. Wow amazing !!!! I got so many compliments it was embarrassing. I guess Kate and Rimmel know what they are doing.
Well now you know I like the colour on to the effectiveness of the lipstick. It applies like a charm and does not bleed big bonus... It does stay on quite a long time just not the 8 hour they advertise but no lipstick has ever lasted that long for me anyway so this is a win for how long it last. Also after a couple of hours the colour is still true and not a very toned down one that you don't recognize the original colour.

My lips feel nice and soft not like other long wear lipstick where you feel dry and cracked. I definitely will buy this and I recommend to anyone looking for a great lipstick.

I haven't really purchased lipstick in years, other than a few that have been part of a gift bag or that came in a kit, but I liked the idea of a matte lipstick and the only gloss/balm I found was Revlon and I don't love the mint flavour of those products. I generally also do not go for a long lasting lip product as I don't have issues with lip product fading. I went to the drug store looking for an Essence version but they didn't have a colour I liked and the cosmetics person found this line. The colour I chose, 106 was bright, pigmented and went on very smoothly. I don't know if it lasted, I took it off to eat, but I really liked the bright matte colour. And at $6.49 on sale it was a great deal.

I've had this lipstick for a while, and its definitely stood the test of time. I purchased this because I had no red lipsticks at the time and this one was on sale and had the shade of red I was looking for, I got the shade 10 Rossetto. It's a versatile lipstick, it looks great worn on its own, with gloss, and with a light brushing of translucent powder through a tissue to make it matte. What I like best about it is that even when you apply powder and create a matte lip it remains soft and moisturized, as opposed to most matte lipsticks that dry out the lips. It stays on for an expected amount of time, nothing extraordinary, but still good. Given I don't wear lipstick all that often, I think its a great product and price for my needs.

Amazing product. The colours are so pretty and work so well on just about anybody