While I was studying aesthetics/cosmetics it was required that we wear a red lipstick every day and it was also required that it looked fresh and sharp. I spent so much time a lot of time trying different lipsticks that would last for an entire day without needing to be reapplied too often as it was getting expensive to have to keep replenish my lipstick as a student.
This lipstick quickly became my everything. It was long-lasting, excellent selection of shades to compliment any and all skin tones, did not rub off, did not leave my lips feeling uncomfortable or dry - just perfect. Application was easy and did not "bleed" into the skin around my lips and there was no need for a lip liners. We also had to wear a white uniform everyday and I never had a problem with the lipstick transferring from my lips onto my uniform when I would change out of it. This was over 3 years ago and I have experienced and owned many different lipsticks since then and these are still my number one choice and recommendation.

I initially bought this lipstick for a dinner party, worried about finding something that would last through the meal. Luck was on my side! Applied this right before the party and didn't have to worry about smudges or re-application all night. The colour (I have Candy) was the perfect opaqueness and had the perfect amount of shimmer. This is definitely one of my most-used colours.

I love all Rimmel products that I have tried and my go to brand (although not exclusively) for make up as they work so well and are really affordable. Ditto for this lovely lipstick. Also, love the shades available.

Very nice lipstick, it lasts pretty well and has good colour payoff. Doesn't over dry the lips or bleed very much.

Love the coverage, the moisturizing feel and the colour! Great product! I bite my lips often, and this lipstick stays put and stays nice all day with minimal re-applying necessary.

I love these! I have about 5 for now. Great price. They're high pigment! They don't leave my lips looking dry and crusty. They're pretty smooth and don't feel sticky, and they don't run. I rarely line my lips so it's important for me to have a lipstick with some kind of staying power. Great colours to chose from, they are definitely a staple for my makeup bag.

Creamy!
this lush lipstick is a go to for lip colour and accessorizing both daily and special event use.
17 shades to choose and in a price range that makes more than 1 option affordable! I have a wonderful nude shade [with a bit of frosty glimmer] that's lovely on a daily basis with the additional benefit of working wonders when combined either over or under any other shade - versatility and value! Soft scent and flavour is pleasant rather than overpowering. The perfect polished finish to your look!

I think these lipsticks are great. These are pigmented lipsticks that I also found to moisturize my lips a little. I really like the smell of these lippies, cross between watermelon and coconut? . These are not the most long lasting lipsticks, but applied right these last for a solid 4 hours.

This lipstick is very nice. Like how it feels on my lips and offers lots of moisture to my lips. The quality is good, reasonable price and has good staying power.

I have this in the shade Candy(002). I have very light skin, and red hair so I don't like a red lip, or anything close to that. I'm not a fan of corals, or berry colours so when I found this shade I was very happy. It's a lovely and light shade of pink that I would consider neutral. It has a little bit of shimmer as well. I find that this product has a lot of colour payoff so you don't need to layer it on a lot. It has moisturizing properties to it, although I did find when my lips were a little dry it did sink into the fine lines but that would be my only complaint. Overall, I love this product as an everyday lipstick, but also would use it as when going out paired with a more dramatic eye. Definitely recommend it!