Love the color options and they last all day! Would definitely recommend to someone looking for a low cost, efficient lipstick.

On the website it says "Intense long lasting colour for up to 8 hours wear 25% colour impact! Smooth creamy texture for comfortable wear all day long." which is mostly wrong, the colour wears off and you cannot eat or drink anything without getting the lipstick all over it. it also makes your lips super dry, which isn't comfortable, it is an intense colour and dispite the fact that it doesn't last, if you do reapply the colour does look really nice. i just suggest wearing a chapstick underneath the colour to prevent your lips from drying. Even though the photo is edited, you can see how nice and bright the colour is, the colour i have is alarm 170 which is a bright red. It is definitely a head turner.

I love these! I have about 5 for now. Great price. They're high pigment! They don't leave my lips looking dry and crusty. They're pretty smooth and don't feel sticky, and they don't run. I rarely line my lips so it's important for me to have a lipstick with some kind of staying power. Great colours to chose from, they are definitely a staple for my makeup bag.

i use this in shade 77, Asia and i really like it , it's a good subtle neutral that is really flattering and helps my skinny lips look bigger. i like the texture and the watermelon taste and smell , i think it lasts fairly well without drying out your lips.

I got this as a gift, so really can't complain about the price! That aside, this is the brightest lipstick I have ever owned, and it's by far one of my favourites. It doesn't smudge, it has a very vibrant but not offensively so colour, and looks great with just about anything makeup or outfit wise. (In Diva Red)

Creamy!
this lush lipstick is a go to for lip colour and accessorizing both daily and special event use.
17 shades to choose and in a price range that makes more than 1 option affordable! I have a wonderful nude shade [with a bit of frosty glimmer] that's lovely on a daily basis with the additional benefit of working wonders when combined either over or under any other shade - versatility and value! Soft scent and flavour is pleasant rather than overpowering. The perfect polished finish to your look!

I think these lipsticks are great. These are pigmented lipsticks that I also found to moisturize my lips a little. I really like the smell of these lippies, cross between watermelon and coconut? . These are not the most long lasting lipsticks, but applied right these last for a solid 4 hours.

This lipstick is very nice. Like how it feels on my lips and offers lots of moisture to my lips. The quality is good, reasonable price and has good staying power.

I have this in the shade Candy(002). I have very light skin, and red hair so I don't like a red lip, or anything close to that. I'm not a fan of corals, or berry colours so when I found this shade I was very happy. It's a lovely and light shade of pink that I would consider neutral. It has a little bit of shimmer as well. I find that this product has a lot of colour payoff so you don't need to layer it on a lot. It has moisturizing properties to it, although I did find when my lips were a little dry it did sink into the fine lines but that would be my only complaint. Overall, I love this product as an everyday lipstick, but also would use it as when going out paired with a more dramatic eye. Definitely recommend it!

I have this lipstick in airy fairy and its the perfect pinky mauve, its not drying on my lips or caked up. It is the perfect consistency for everyday wear. It isn't too expensive, i only paid $3 tax so if you find it on sale grab it before it sells out since it is a popular color. The next lipstick from this line i want to try is pink blush which i hear is a dupe for the lady gaga color. Barbie pink lipstick is so me and will be buying once its on sale!